We are seeking a proactive Paid Media Specialist and detail-oriented PPC Manager to lead and optimize our digital advertising campaigns. This role involves overseeing PPC campaigns, analyzing performance metrics, and collaborating with internal and external teams to ensure marketing objectives are met. The ideal candidate will have a strong understanding of paid media platforms, creative ad strategies, and data-driven decision-making.
Your benefits
- Salary from €1800– 2,200 Gross, depending on experience and qualifications.
- Health insurance after the first 3 months.
- Social guarantees and additional health benefits.
- Career advancement opportunities across Latvia and Europe.
- Training and development programs to enhance skills and expertise.
- Flexible working options, including remote working days.
- A supportive, professional team environment with access to tools and resources.
- Brand new, shiny office space.
- Bonuses, discounts at company hotels, restaurants, and SPAs.
- Team-building events, corporate activities, fresh office snacks.
We're interested in professional who has:
- At least 1–2 years of experience in digital marketing, paid media, or a similar field.
- Familiarity with tools such as Google Ads, Bing Ads, and social media advertising platforms.
- A degree in Marketing, PR, Communications, or a related field.
- Proficiency in Google Analytics, Google Tag Manager, and Microsoft Office Suite (Excel and PowerPoint).
- Fluent in Latvian. Knowledge of other languages would be an advantage.
- Analytical and creative mindset, with the ability to work independently.
- Excellent organizational and time management skills, capable of handling multiple campaigns and deadlines.
Your responsibilities will include:
- Plan, set up, and manage paid media campaigns across platforms such as Google Ads, Bing Ads, Facebook, Instagram, Twitter, and TikTok.
- Optimize campaigns through A/B testing, keyword adjustments, and bidding strategies to achieve performance goals.
- Develop and implement digital marketing activity plans, ensuring campaigns are aligned with overall business objectives.
- Introduce new advertising channels to reach online audiences and expand brand visibility.
- Track campaign performance using tools like Google Analytics, Looker Studio, and reporting dashboards.
- Provide actionable insights based on campaign data, focusing on conversion rate optimization (CRO) and ROI improvement.
- Write creative and compelling ad copy tailored for various platforms.
- Collaborate on marketing material production for email, social media, and other channels.
- Conduct competitor analyses to stay updated on industry trends.
- Monitor metasearch and other relevant advertising platforms to ensure competitiveness.
- Partner with IT and web development teams to enhance website functionality and user experience (UX).
- Manage and update website content to ensure consistency and relevance.
- Work closely with digital agencies and marketing teams to achieve objectives.
- Lead efforts to segment audiences and tailor campaigns for specific customer groups.
Please send your CV and letter of application under "Apply".
We will contact the candidates who will be invited for an interview!
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